Cyrielle Boi

Cyrielle Boi is a seasoned marketing professional with extensive experience in various roles across the marketing sector. Currently serving as a Marketing Manager at Intermarché since July 2019, Cyrielle Boi oversees the development and execution of marketing and media plans, manages the loyalty card program, and is responsible for digital communication, supervising a team of two. Previously, Cyrielle Boi held positions as Marketing and Web Manager at Bayard Presse, where responsibilities included marketing for youth magazines, and as International Brand Manager Assistant at Ubisoft, contributing to marketing strategies and communications. Earlier career experiences include roles at Cook and Go and Gallimard Jeunesse, focusing on brand visibility and marketing operations in the publishing sector. Cyrielle Boi graduated with a Master's degree in Marketing from EM Strasbourg Business School and an M.B.A. in Management from the French Vietnamese School of Management.