Michael Ziethen

Michael Ziethen is an accomplished marketing leader with extensive experience in performance marketing and digital strategy across various sectors, including music and social media. Currently serving as the Head of Paid & Performance at Intermate, Michael leads a team in developing innovative full-funnel growth strategies for D2C clients. Prior roles include Performance and Growth Marketing Lead at Edurino, where Michael managed significant marketing budgets and optimized campaigns, and Performance Marketing Lead at Afilio, focusing on media planning and KPI frameworks. With a solid foundation in strategic digital marketing from earlier positions at Sony Music Entertainment and Edel Germany GmbH, Michael has consistently driven successful marketing campaigns and improved performance across multiple channels. Michael holds a Bachelor of Arts in Music Management and has additional qualifications in Business Administration.