Scott Anderson

Scott Anderson is responsible for Intermedia global marketing, including product, brand, direct, channel, demand, and digital marketing, as well as internal/external communications. Anderson joined Intermedia in Fall of 2018.

With 25 years in B2B tech marketing, Anderson has made a career of building technology brands, accelerating business demand, driving go-to-market strategies, and increasing customer loyalty for companies that have ranged from start-ups to Fortune 500 enterprises.

Most recently, as Chief Marketing Officer for marketing cloud company, Sitecore, Anderson transformed the brand to achieve industry leadership in both the web content management and digital experience platform categories. Anderson has served in marketing leadership roles at Hewlett Packard, Sun Microsystems (now Oracle), Bazaarvoice, Weyerhaesuer, and CNN International. He was named a Top Digital Marketer by BtoB Magazine (now Ad Age) two years running, and was listed as a Top 100 North America B2B Marketer by HotTopics.

Anderson holds a Master of International Management degree in Marketing and European Studies from Thunderbird School of Global Management at Arizona State University, and a bachelor’s degree in Business Administration from Western Washington University.