International
Michael Doeden is an accomplished marketing executive with extensive experience in the automotive industry. Currently serving as Vice President of Segment Marketing at Navistar Inc since August 2019, Michael leads the development and execution of go-to-market strategies for Medium and Heavy Duty market segments. Prior to this role, Michael held multiple leadership positions at General Motors from June 2003 to April 2019, including Regional Director of Strategy & Portfolio Planning, where achievements included maintaining Chevrolet Brazil's market share leadership for 30 months and launching the next-generation Chevrolet Captiva SUV. Michael also managed portfolio planning and marketing for various GM brands across Mexico and Latin America, significantly increasing revenue and sales performance. Michael's career began at General Motors in sales and marketing roles, culminating in a senior management position overseeing corporate strategy. Michael holds an MBA in Marketing from Indiana University - Kelley School of Business and a B.S. in Business Administration from Nebraska Wesleyan University.