Bell Beh is a Malaysia-born Singaporean who has combined their legal expertise and innovation leadership to pioneer the APAC-MENA travel corridor since 2022. Currently serving as the Group CEO and Co-Founder of BuzzAR, they focus on integrating AI into travel and fintech solutions. Bell also holds a position as an Exco member with the Global Innovation Alliance Community at Enterprise Singapore and is a nominated member of INTERPOL's Metaverse Expert Group. Educated at UC Berkeley with a Master of Laws in Law and Technology, Bell is committed to redefining travel experiences through technology.
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