Natasha Luján López is the CEO and Co-Founder of Tech & Solve, where they lead digital transformation initiatives focused on the insurance sector with a human-centered approach. With over 15 years of experience, Natasha has collaborated with industry leaders in Colombia, Mexico, and Spain, driving agile and customer-centric operational models. They are also a co-founder of Neia Software, promoting technological innovation through automation and data solutions. Natasha has held various roles in technology and leadership, including IT Analyst at Citi and Account Manager at Aleriant, and they actively contribute to the digital ecosystem as a member of the board of directors for Intersoftware and an advisor for the Cámara de Comercio de Medellín. Natasha holds a Master's degree in Information Technology Administration from Tecnológico de Monterrey and has pursued various leadership training programs.
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