IIC-INTERSPORT International Corporation is the brand management and purchasing company of the INTERSPORT Group. With a retail turnover of over EUR 11 billion and more than 5,500 associated retailers in 44 countries, INTERSPORT has the worldwide leading position in the sporting goods retail market.


Consumer Goods

Intersport

Intersport's headquarters in Bern, Switzerland

The Management Team at INTERSPORT oversees strategic planning, project management, executive decision-making, sustainable practices, and business analysis to ensure alignment with corporate goals and maintain INTERSPORT's leadership in the global sporting goods retail market.

Management Team

The Product Management and Development team at Intersport is responsible for overseeing the lifecycle of sporting goods products, from conception through design, development, and market launch. This diverse team manages various product lines including apparel, hardware, and accessories, ensures compliance with industry standards, and drives omnichannel and eCommerce strategies to meet consumer needs across global markets. Their efforts are pivotal in maintaining Intersport's leading position in the sporting goods retail market.

Product Management and Development

The Marketing and Digital team at Intersport drives the company’s global brand strategy, marketing planning, and digital presence. This team manages apparel development, e-commerce operations, digital marketing initiatives, and omnichannel business development. They ensure cohesive communication for outdoor brands, exclusive brands like McKinley, and private label brands, while also generating engaging digital content to enhance customer engagement and boost sales across Intersport's expansive retail network.

Marketing and Digital

The Director Team at Intersport is responsible for overseeing and coordinating various strategic and operational functions across the company. This includes driving performance and operational efficiency, ensuring quality and compliance of private label brands, managing environmental, social, and governance (ESG) initiatives, and enhancing business services. Collectively, they ensure Intersport's leadership in the global sporting goods retail market.

Director Team

The Leadership Team at Intersport is responsible for setting the strategic direction and overseeing the operational effectiveness of the company. Comprising top executives like the CEO and Chief Retail Officers, they focus on driving growth, optimizing brand management, and enhancing the global retail network to maintain Intersport's leading position in the sporting goods market. Their collaborative efforts ensure alignment across all levels of the organization, fostering innovation and excellence in the retail experience.

Leadership Team

The Retail and Digital Operations team at Intersport oversees the integration and efficiency of both physical and online retail channels. They manage global retail strategies, optimize omnichannel experiences, ensure seamless digital operations, and coordinate merchandise production across Europe. This team drives innovation and consistency to maintain Intersport's leading position in the sporting goods market.

Retail and Digital Operations

The Marketing and Category Management team at Intersport focuses on driving global brand positioning, consumer insights, and market strategy. They manage promotional marketing, product activation, and category management for product lines such as Sportstyle & Kids and Athletics, ensuring alignment with global retail goals and optimizing market presence across 44 countries.

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Product Management and Development

Marketing and Digital

Director Team