Martha Ludlow serves as the Marketing Director for Latin America at Intertek since March 2012, having achieved a 30% sales growth while managing a team of 40 in Southeast Mexico. Prior roles include overseeing administrative processes during an acquisition, implementing Balanced Score Card strategies, and leading marketing initiatives that contributed to a 3% revenue increase. With a background in entrepreneurship and consultancy for Mexican traders in Asia, Martha's experience covers sourcing, supplier development, and international trade. Martha holds advanced degrees in Business and Asian Markets from prestigious institutions, further enhancing expertise in the field.
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