Dirk Luebbert

Dirk Luebbert is an accomplished executive with extensive experience in the fashion and retail sectors. Currently serving as Group CEO at Sunshine International Group since May 2022, Dirk oversees operations that bring fashion and lifestyle visions to life across South East Asia. As Co-Founder of Expect.Asia Consulting Pte. Ltd., Dirk focuses on facilitating market entry and growth for global brands. Additionally, Dirk holds key positions as Executive Director at Designer Uniforms and Director at Melinda Looi International Sdn Bhd, while also contributing as a Non-Executive Advisor to the Malaysian Designers' Association and an External Industry Advisor for INTI. Dirk's background includes a tenure at Commerzbank AG in corporate banking and degrees from UC Santa Barbara and Frankfurt School of Finance & Management.