Intrade is Australia’s largest tradie community and media company, built specifically for the people who build the country.

Through its owned media channels, Intrade reaches a significant percentage of the Australian construction workforce, including a large and growing share of the apprentice cohort. That reach is not passive. It is daily, engaged and trusted.

Intrade is not just a media brand. It is a community designed to support tradies across their entire journey. From first year apprentice, to employed tradesperson, to sole trader, to business owner. Intrade exists at every stage, providing content, education, industry news, real world insights, exclusive benefits and opportunities that genuinely matter on the tools and off them.

Intrade is building toward a community of more than 100,000 members during 2026 by being genuinely useful, relevant and aligned with the realities of the construction industry.

Where traditional media talks about trades, Intrade is built with trades. It reflects the culture, the pressure, the ambition and the economics of the industry. That is why its audience continues to grow, and why industry partners increasingly see Intrade as infrastructure, not just media.

The long term goal is simple. To continue to be, and to further cement itself as, the leading media and community platform for the Australian trades industry. One that informs, supports and grows the people who keep the country running.

Intrade is deeply committed to the growth, strength and long term sustainability of the Australian construction trade industry.

We are now a leading voice within one of Australia’s hardest to reach audiences: the trade industry.

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