Bethany Byrd is a seasoned product manager with expertise in AI-driven solutions within the tax industry, currently serving as a Staff Product Manager at Intuit, where significant contributions include enhancing TurboTax GenAI and leading the development of AI Tax solutions. As a co-founder and strategy lead at This Side, Bethany successfully scaled innovative strategies for eco-conscious brands in international markets and played a pivotal role in transforming market concepts into recognized assets. Previously, as founder of Own Your Hill®, Bethany led over 50 projects, launched new brands, and garnered accolades for excellence in economic development marketing. Additional entrepreneurial efforts included founding The Shop Co.Work and serving as a Marketing Lead and UI/UX Specialist at Creative Computer Communications LLC. Academic credentials include a BSBA in Marketing from The University of Southern Mississippi.
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