Laura Hoffman

Laura Hoffman possesses extensive experience in product marketing and strategic management within various high-growth environments. Currently serving as the Head of Product Marketing & GTM Strategy for QuickBooks Online at Intuit since October 2020, Laura previously held roles including Group Marketing Manager for the QuickBooks Desktop Portfolio and Principal Product & Brand Strategist as an Independent Contractor. Prior to Intuit, Laura led marketing and strategy efforts at San Francisco Salt Company and managed a significant P&L at Life Time Inc., overseeing brand development for 114 Life Spas. With a solid foundation at General Mills and E&J Gallo Winery, Laura has demonstrated expertise in driving brand growth and innovation, generating substantial revenue increases, and optimizing marketing strategies across multiple channels. Laura earned an MBA in Marketing from the University of Minnesota - Carlson School of Management and holds a BS in Chemical Engineering from the University of Minnesota-Twin Cities.