Michelle Cheng is a Principal Design Researcher at Intuit QuickBooks, specializing in early-phase innovation and user-centered design. With a diverse background in corporate and startup environments, they have contributed to various stages of the design process, from concept development to product launch. Previously, Michelle held roles at renowned companies including BCG Digital Ventures, Walt Disney Imagineering, and Rivian, where they leveraged design thinking methodologies to conduct user research and drive strategic insights. Michelle earned an M.S. in Industrial Design from ArtCenter College of Design and an MBA from Claremont Graduate University.
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