Nir Leibovich

Nir Leibovich is a seasoned product executive currently at Intuit since May 2025, focusing on integrating QuickBooks Payroll with GoCo’s HR platform following Intuit's acquisition of GoCo. Prior to this role, Nir co-founded and served as CEO of GoCo.io, Inc., which was recognized as an award-winning modern HR tech company before its acquisition in 2025. Earlier experience includes serving as Chief Business Officer at Gene by Gene, where Nir played a significant role in its acquisition of Arpeggi Inc, where Nir also co-founded and led as CEO. Nir’s background also features mentoring at SKU, contributing as Lead Product Manager at Zynga, and founding MarketZero, Inc., which was acquired by Zynga.