SooHo Choi is a seasoned product designer with experience in the fintech industry, currently serving as a Senior Product Designer at Intuit since March 2024, where the focus is on creating AI and ML integrated tools to enhance revenue growth for small business owners. Prior to this role, SooHo worked at Toast, Inc. from November 2020 to February 2024 as a Product Designer in the Banking & Payments team, developing financial products aimed at helping small business owners manage cash flow and make informed financial decisions. Earlier experience includes a position as a Product Designer at MediaVue Systems from August 2019 to October 2020. SooHo’s educational background includes ongoing coursework in Product Design and Development at MIT Sloan School of Management, a Bachelor's degree in Industrial and Product Design from Rhode Island School of Design, and additional coursework in Computer Science & User Experience at Brown University.
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