James Baker currently serves as Propositions & Marketing Manager at LiveSmart and Inuvi, having held this position since May 2023 and May 2021, respectively. Prior to these roles, James was an Insurance Innovator at YuLife from July 2017 to February 2021. James's career also includes significant experience at Vitality, where responsibilities included Insight & Technical Marketing - Health and Market & Competitor Insight Manager, from July 2006 to May 2017. Earlier positions include Channel Insight Manager at Prudential Assurance and Market & Competitor Analyst as well as Customer Relations Executive at Bupa. James holds a BA Honours in English & European Literature from the University of Essex, earned between 1991 and 1994, and attended St Joseph's College Ipswich from 1981 to 1986.
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