What does it take to make good strategy happen?

We're a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice. 

Areas of focus include:
 - Account Based Marketing (ABM)
 - Demand Generation Assessments and Roadmaps
 - Campaign strategy and planning
 - Lead Management
 - Martech advisory
- CMO/Chief of Staff Advisory
- Reporting, insights, and analytics

Business Development

Consulting

Marketing

Inverta

Inverta's headquarters in Newtown Square, United States

Patrice Greene

Kathy MacChi

Jessica Fewless

The Consulting and Client Partnership team at Inverta drives strategic initiatives in account-based marketing and demand generation for B2B clients. They provide expertise in campaign strategy, lead management, martech advisory, and comprehensive insights through assessments, planning, and analytics. The team ensures seamless execution of strategies, bridging the gap between theoretical frameworks and practical implementation.

Consulting and Client Partnership

The Marketing and Operations team at Inverta ensures the flawless execution of B2B marketing strategies through meticulous planning, activation, and analysis. They specialize in implementing Account Based Marketing (ABM) and demand generation initiatives, optimizing lead management, and leveraging martech solutions. By providing detailed reporting, insights, and analytics, this team bridges the gap between strategic planning and operational effectiveness, driving measurable business outcomes for clients.

Marketing and Operations

The Leadership Team at Inverta is responsible for steering the company's strategic direction and ensuring the seamless execution of B2B marketing consulting services. Comprising the President and Co-founder, Vice President of Account Management, Chief Sales Officer (CSO), and SVP of Services, this team drives high-level decision-making, fosters client relationships, manages sales strategies, and oversees the delivery of specialized services in account-based marketing and demand generation.

Leadership Team

The Program Management team at Inverta ensures the seamless execution of marketing strategies and initiatives. They coordinate between various departments to align resources, manage timelines, and optimize project workflows. This team is vital in bridging the gap between strategy and activation, overseeing the successful implementation of account-based marketing, demand generation plans, lead management systems, and more. They provide structure and operational excellence, driving consistent, high-quality outcomes for client engagements.

Inverta

Org chart

Teams

Consulting and Client Partnership

Marketing and Operations

Leadership Team

Program Management

Offices

Inverta

Org chart

Teams

Consulting and Client Partnership

Marketing and Operations

Leadership Team

Program Management

Offices

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