Ginger Lu

Ginger Lu is a seasoned marketing professional with a diverse background in creative strategy and brand management, currently serving as the Director of Creative Strategy at Invisible North since February 2025. Previous roles include Senior Strategist at Recess Studios, where Ginger developed cross-platform strategies for major brands such as Nike and Jordan, and Editor In Chief of mei-mei., where Ginger launched a successful luxury-focused online blog. Additional experience encompasses senior strategist positions at ICF Next and The Times, as well as account management roles at fluent360 and Yelp. Ginger's educational background includes a BSBA in Marketing and Psychology from Washington University in St. Louis and a study abroad program at Università Bocconi.