Patrick Lally is a Senior Brand Marketing Manager at Invoke Studios, with over thirteen years of video game marketing experience at major companies including EA, 2K, Creative Assembly/Sega, and Eidos-Montréal. Patrick has a proven track record in managing marketing campaigns for both premium and free-to-play titles, showcasing a passion for creating visually distinctive brands and data-driven strategies. In previous roles, Patrick successfully contributed to significant sales achievements, such as driving NBA 2K20 to #1 in EMEA and ANZ charts. With strong people management skills, Patrick emphasizes empowerment and collaboration in cross-functional teams to achieve business objectives. Patrick holds a Bachelor of Arts (Hons) in Marketing from Liverpool John Moores University.
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