Barbara Caires

Barbara Caires is a Senior Marketing Strategist at Involves, where they define and execute B2B content marketing strategies and coordinate growth marketing campaigns. With over five years of experience in data-driven marketing, they have led major campaigns and managed the production of over 900 creative assets in previous roles at Group Casas Bahia and Itaú Unibanco. Barbara has a background in graphic design and a Bachelor's degree in Marketing from Universidade de São Paulo. Their expertise includes optimizing digital journeys, analyzing KPIs, and fostering collaboration across multiple teams.