Joe Bennett is an accomplished entrepreneur and business leader with extensive experience across various industries. As the Head Wayfinder and Founder of Watchfire Endeavors since 2023, Joe provides bespoke coaching services to entrepreneurs and small business owners, focusing on leadership development and strategic advisory. Additionally, Joe co-owns the Raleigh office of United Floor Coatings, supervising operations and customer experience in delivering high-quality concrete floor coatings. As a Franchise Owner at InXpress since 2011, Joe has helped small businesses optimize their shipping costs and efficiency. Previous roles include Solutions Consultant & Strategic Advisor at Cloud Giants, Broker/Vice President at Edwards Commercial Real Estate, Territory Manager at Chet Adams Company, Project Manager at Archwood Building Company, and English Teacher at TLC English School. Joe holds a BA in Management & Society from the University of North Carolina at Chapel Hill.
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