Cameron Worth is the founder and CEO of SharpEnd and io.tt, where they lead initiatives centered on IoT solutions and connected brand experiences. With a background in new business development, Cameron held key positions at EVRYTHNG and The Engine Group, focusing on mobile innovation and strategic growth. As a mentor for The Friday Club London, Cameron supports technology startups in refining their market propositions. Additionally, they were integral to establishing zappit and organizing major mobile and social media conferences in Europe.
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