Peter Smit currently serves as the Service Line Director Commercial at iO, where the focus is on enhancing brand growth through optimal customer experiences. With a strong background in business development and digital consultancy, Peter has held various leadership roles at iO, One Shoe Agency, Hoppinger, Youwe, Jobcircle B.V, and FNV, demonstrating expertise in creating user-centric digital concepts and maintaining client relationships. Peter holds a Master of Law degree from Utrecht University and has pursued further education in leadership and sales, showcasing a commitment to personal and professional development.
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