Matt Shurtleff is a Fractional Brand Strategist and Creative Director who currently leads creative initiatives at Ion Solar while continuing to work as a freelance artist. With over 15 years of creative leadership experience, Matt has significantly contributed to product development at Rustico, overseeing the creation of over 115 new products that generated $1.2 million in revenue. Educated at Brigham Young University, Matt holds a Bachelor of Arts in Geography Global Studies and a BFA in Painting. They specialize in helping brands clarify their voice and build visual identity, utilizing a strategic and tech-forward mindset.
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