Eric Hesse

Eric Hesse is an experienced marketing professional with over two decades in the field, primarily at Iovate since June 2000, where Eric has held progressive roles including Senior Marketing Communications Manager and Brand Manager, focusing on brands like MuscleTech. Responsibilities have included leading marketing initiatives, digital campaigns, content strategy, and brand collaborations, contributing to the significant growth of MuscleTech in the sports nutrition market. Eric has a strong background in product development, campaign management, and brand positioning, achieved notable success with campaign launches such as Hydroxycut Ultra Lean, and helped maintain the top sales position in the U.S. for brands like Xenadrine. Past experience includes sales roles at Festo and Lifetouch, complemented by a solid educational foundation in marketing and advertising from George Brown College, Sheridan College, and Durham College.