Filip Cicek is a seasoned researcher with a Master's degree in Sociology and over 15 years of diverse experience in academia, non-profit, and business sectors. Currently, Filip serves as the Founder and Lead Researcher at Ruthless Insights, a consultancy specializing in UX and market research. Filip has previously held positions as a Senior Design Researcher at IPEX by Aliaxis and as a Senior UX Researcher at Corus Entertainment, where they created research strategies and led user research initiatives. Filip is proficient in both qualitative and quantitative research methodologies, promoting user-centric principles in product development.
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