Roy Goodart

VP, Product Management at iPipeline

Roy Goodart, Vice President, Product Management plays a critical role in advancing iPipeline’s SSG Digital® platform and the direct to consumer digital experience. Goodart has more than 20 years of success in managing SaaS and business process automation platforms for the life insurance and financial services industry. He was instrumental in bringing to market the industry’s first web-based agency management system and the first commercially available multi-carrier e-Delivery platform, of which he is the co-inventor of a software patent that iPipeline currently owns.

He comes back to iPipeline from Paperless Solutions Group, where he served as Chief of Product and Customer Success. Prior to Roy’s role at Paperless Solutions Group, he held key executive positions at Prospect9, Aplifi, AgencyWorks, and InsureSocket. He earned a BS in Marketing at Westminster College, and an MBA from the University of Phoenix.

In his free time, Roy loves to travel both domestically and internationally whenever possible, spending time on the beach or in the mountains. He also has a passion for restoring vintage cars.



  • VP, Product Management

    Current role

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