Shruti Bist

Shruti Bist currently serves as the Director of Product Marketing at iPipeline, where responsibilities include leading go-to-market strategies, managing sales enablement, and collaborating on content creation for product launches. Additionally, Shruti is an ambassador for Product Marketing Alliance, promoting alignment around product marketing for business growth. Previous roles include Product Marketing Consultant at BetaPlus, where strategic market launches were directed for fintech startups, and Vice President of Product Marketing at YES BANK, where marketing strategies significantly enhanced customer acquisition and engagement. Early career experience encompasses positions at The Economic Times, Hyatt Hotels Corporation, Bennett Coleman and Co. Ltd., and Infosys, contributing a diverse skill set in marketing communications and brand management. Educational qualifications include a Master’s degree in Marketing with Management from Bournemouth University and a Bachelor’s degree from Ramaiah Institute Of Technology.