Devender

Devender is an Associate Consultant at Wipro, responsible for managing and supervising end-to-end operations of Sponsored Advertisement campaigns for a leading FMCG client across various E-Commerce platforms since July 2023. This role involves strategy alignment with Brand, Media, and Data Science teams, comprehensive portfolio analysis focusing on KPIs, and training Media Agencies on AD campaign creation and operations. Prior experience includes a summer internship at Patanjali Ruchi Soya, where Devender conducted market research and analyzed sales and distribution systems, and a position as a Business Development Executive at Ardee Engineering Works. Devender holds a PGDM in Big Data Analytics and Marketing from FORE School of Management, completed an International Immersion Program at the National University of Singapore, and obtained a Bachelor of Commerce (Hons.) from Kishan Lal Public College.