Adam Riddell serves as the VP, Structured Data & Feeds Lead at dentsu international, where responsibilities include driving growth and innovation for the Structured Data & Feeds platform across multiple dentsu Media brands. With over a decade of experience at iProspect, Adam has held various roles, including Sr. Director of Structured Data & Feeds, where oversight focused on enhancing digital product advertising and online shopping for major brands. Previous positions also encompass leadership in Local Search and day-to-day management of product feeds and campaigns. Adam holds a Bachelor's degree in Business Information Systems and a Bachelor of Business Administration in Management Information Systems, both from Texas Christian University.
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