Allison Murray

Allison Murray is a seasoned marketing professional with extensive experience in paid media strategy and implementation. Currently serving as Sr. Manager of Offline Performance at iProspect since June 2021, Allison oversees media teams in executing traditional and digital audio campaigns, as well as direct mail initiatives for LinkedIn. Utilizing advanced analytics methods such as last click attribution and marketing mix modeling, Allison focuses on optimizing media performance to surpass key performance indicators. Prior to this role, Allison held various positions at Media Design Group, including Account Executive, Account Manager, and Account Coordinator, along with experience as a Content Intern at Cie Digital Labs and a Customer Service Representative at Farmers Insurance. Allison earned a Bachelor's Degree in Marketing from Cal State Fullerton in 2016.