Arick Abbou is a seasoned digital marketing professional with extensive experience in strategic media consulting and retail media management. Currently serving as Directeur associé and Head of Retail Media at iProspect since April 2019, Abbou has led projects for high-profile clients, including Groupe SEB and Microsoft. Additionally, Arick holds a co-lead position in the eRetail Commission of Alliance Digitale. Previous roles include Directeur digital et stratégie data at Publicis Media, where Abbou worked with Groupe L'Oréal, and various consulting positions at iProspect, overseeing multi-channel media strategies for clients such as KFC and Société Générale. Arick also has a background in sales management and marketing assistance. Academic qualifications include a Master's degree in Executive Education from ESSEC Business School and a Master's in Digital Marketing and e-Business from EMD Business School.
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