Cherry Choy is a seasoned professional in advertising and media management, currently serving as Business Director at iProspect since July 2023. Prior experience includes similar roles as Business Director at Starcom and IPG MediaBrands Hong Kong, as well as Associate Business Director at OMD Hong Kong, where Cherry played a vital role in managing account development for a diverse client portfolio. With a strong background in strategic advertising recommendations, media planning, and team leadership, Cherry has successfully led new business pitches and supervised various teams to optimize client deliverables. Academically, Cherry holds a Master's Degree in Advertising & Communication from The Chinese University of Hong Kong and a Bachelor's Degree in Business Administration with a major in Marketing from HKUST Business School.
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