Ego Lau serves as the Managing Director at iProspect since August 2021, specializing in driving sustainable growth through digital transformation and data-driven consultancy. Previously, Lau held the position of Chief Growth Officer at dentsu international, focusing on business growth and integration of services across media brands. Lau's career at Carat Media Services included roles as Client Partner and General Manager, where notable achievements included leading regional client initiatives, transforming business models, and enhancing market positioning. Lau's proven success in the advertising industry has been recognized through multiple awards. Ego Lau holds a Bachelor's degree in Marketing from the City University of Hong Kong.
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