Faye Soon is an expert in omnichannel campaigns and a leader in innovative media strategies, currently serving as VP of Integrated Media Planning at iProspect and Director of Communications Planning & Digital at Carat. With a background that includes key roles such as Associate Strategy Director at PHD and Senior Associate at UM Worldwide, Faye has built a diverse skill set in data-driven solutions. Faye holds a B.A. in Economics and a B.Sc. in Advertising from Boston University, complementing their extensive experience in the media industry. Faye's early contributions as a volunteer assistant class teacher and various internships laid the foundation for a successful career in strategic media planning.
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