Laurien Lee is a brand communications visionary and strategic leader currently serving as CEO of iProspect China. With extensive multi-disciplinary experience across global luxury and consumer brands in the Asia-Pacific market, Laurien excelled as the strategic lead at ZenithOptimedia, shaping LVMH Group's media investments from 2006 to 2014. Laurien co-founded L/LAB Consulting Inc. in 2016, focusing on experiential marketing and business storytelling, and has played pivotal roles for notable brands such as TAG Heuer and Manduka. In 2009, Laurien was recognized in R3's Top 50 “Most Mentioned Professionals from Clients / Media Agencies in Asia-Pacific.”
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