Melissa Watson

Melissa Watson serves as the Senior Vice President of Integrated Planning at iProspect, where responsibilities include guiding integrated media strategies that align with brand and performance objectives for various clients. With a career at iProspect beginning in June 2010, Watson has held multiple leadership positions, overseeing teams of digital experts and managing extensive digital campaign portfolios. Notable contributions include leading data-driven media initiatives, collaborating with stakeholders to create holistic marketing campaigns, and achieving significant win rates in new client pitches. Prior to iProspect, Watson worked as a Marketing Administrator at Brinks Home Security, enhancing PPC and organic strategies and managing national sales program initiatives. Watson holds a BBA in Marketing from Mississippi State University.