Scott Randel is a seasoned digital marketing professional with extensive experience in search engine marketing and client services. Currently serving as Group Director, Client Services at iProspect since 2018, Scott has led global campaigns for Microsoft Stores across 68 countries, championed eCommerce strategies that improved conversion rates significantly, and initiated automation adoption nationwide. Previous roles at Mediavest | Spark as Associate Search Director involved achieving impressive marketing performance using data-driven strategies, while earlier positions at BarcodesInc and Reverb showcased remarkable success in optimizing digital campaigns and revenue growth. Additionally, Scott has contributed to academic discussions as a guest lecturer at DePaul University and has a foundational background in market analysis from DoubleClick Performics. Scott holds a degree from Southern Illinois University, Carbondale.
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