Simon Mackereth is an experienced professional focused on marketing effectiveness and experimentation. Currently serving as the Effectiveness & Experimentation Director at iProspect, Simon specializes in extracting actionable marketing insights from complex data. With a robust background in data science, business analysis, and team management, Simon has overseen projects across various sectors, including telecommunications, finance, and customer insight. Simon holds a Master's degree in Marketing from the University of Hertfordshire and a BSc in Geophysical Sciences from the University of Leeds.
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