Melanie Pöhlmann is an accomplished professional in business insights and analytics, currently serving as the Business Insights & Analytics Manager at Ipsen since January 2022, focusing on strategic business excellence in Germany, Austria, and Switzerland. Prior experience includes roles as Account Director at Psyma and Director at GfK SE, where contributions centered on market opportunities and health innovations. Melanie's extensive tenure at GfK includes positions as Senior Manager and Senior Research Consultant, with a foundation in international brand management and consumer market research established during tenure as Associate Project Manager at icon added value GmbH. Melanie began a career in workplace health management at ZEISS Group and holds a diploma in Social Sciences from FAU Erlangen-Nürnberg, complemented by studies in Sociology at both Otto-Friedrich-Universität Bamberg and Sapienza Università di Roma.
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