Alex H. is the Research Director at Ipsos, where they lead the User Experience Institute in the Shenzhen office, focusing on user experience management, digital experience transformation, and evaluation. Previously, Alex held various roles at Huawei Technologies, including Director of Marketing Communication and Senior Marketing Manager, where they contributed to regional branding and digital transformation initiatives. Alex earned a Bachelor's degree in Industrial Design from Hunan University and a Master's degree in Information and Knowledge Management from Loughborough University.
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