Allison Butler

Allison Butler is an accomplished professional in the field of market research, currently serving as Vice President of Brand Health at Ipsos since July 2012, where responsibilities have included project design, data analysis, and the creation of actionable reports. Prior to this role, Allison held positions at Councillor Norm Kelly in the City of Toronto, providing policy research and recommendations, and at Millward Brown, managing key accounts and conducting qualitative research. With earlier experience at IFOP Canada Market Research and Market Probe Canada, Allison has developed a strong foundation in research methodologies, client management, and data interpretation. Allison holds an Honours Bachelor of Arts in History and Political Science from the University of Toronto, completed in 2011.