Amy Charles, CAIP, is the Senior Vice President of Global Brand Health Tracking at Ipsos, where they focus on enhancing customer experiences by analyzing customer journeys for friction points and optimization opportunities. Their extensive background includes positions such as Sociocultural Researcher/Project Manager at Sociovision SocioConsult and Associate Research Director at RISC International. Amy holds multiple certifications, including MRIA CMRP and Certified Professional Market Researcher, and earned their degree from Rutgers University.
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