April Jeffries

April Jeffries serves as the Global President at Ipsos since October 2017, focusing on the strategic growth of Observation Based Research, particularly in ethnographic and immersive methodologies. Prior to this role, April was the President of Ipsos Understanding UnLtd. from June 2012 to October 2017, leading qualitative research initiatives to develop impactful consumer insights. April's career includes significant positions such as Vice President of Innovation at Pinnacle Foods Corporation, where brand revitalization and product assessment strategies were implemented, and Strategic Consultant at Quantum Advantage, providing leadership to companies facing market challenges. Earlier roles include Marketing Director at Campbell Soup Company and Senior Product Manager at Kraft Foods. April holds an MBA in Marketing and Finance from The Wharton School and a BSME in Mechanical Engineering from the Massachusetts Institute of Technology.