Asmae Mrani is a Research Manager at Ipsos, where they leverage data to provide actionable insights for business decisions. Currently, Asmae conducts complex data analysis for clients including L’Oréal and Bayer, and develops tailored research proposals. Previously, they served as a Consultant at Insights by Kantar, leading teams and managing client accounts for major companies like Orange and various French insurance firms. Asmae holds a Master’s degree in Research and Data Intelligence in Marketing from Grenoble IAE, and a Master in Marketing and Commercial Action from Ecole Nationale de Commerce et de Gestion d'Oujda, where they were the top of their class.
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