Barbara Hrabalová is an independent CX advisory and activation expert with over 21 years of experience in customer experience management and mystery shopping. Currently, they hold the position of Executive Director at Ipsos, where they lead customer experience and loyalty divisions, focusing on enhancing customer and employee experiences. Barbara has a strong track record in driving strategic changes and talent management across various international markets. They are actively involved in the Customer Experience Professionals Association and the International Skyrunning Federation.
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