Becky Gao is an experienced Research Director at 益普索, specializing in Consumer Behavior, Customer Insight, and Quantitative Research. With a Master's degree in Management from Renmin University of China, they have a strong foundation in market analysis and research methodologies. Prior to their current role, Becky served as an Associate Research Director at GfK from 2011 to 2016 and as a Project Director at Synovate from 2004 to 2011. Becky also briefly worked as an Assistant to the Managing Director at Enhance Neon Technology in 2004.
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