Bella Long is a seasoned qualitative researcher currently serving as the Research Director at 益普索. With a robust background in the information services industry, Bella has honed skills in focus groups, market analysis, ethnography, and brand equity. Previously, Bella held positions at Synovate, WIMI, Nielsen, and Ipsos, where they contributed to various qualitative and quantitative research projects, demonstrating strong analytical abilities and experience in overseas project execution. Bella's expertise in advertising research has positioned them as a key player in shaping market strategies and insights.
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