Bertrand Horel is a Directeur d'Etudes et Clientèle at Ipsos, specializing in qualitative studies focused on innovation, brands, and media. They have held various academic roles, including lectureships at Université Paris-Dauphine and Sorbonne Paris IV CELSA, where they taught topics related to digital communication and semiotics. Previously, Bertrand served as a research engineer at Orange - France Telecom R&D, earning a PhD in Information and Communication Sciences. They co-founded Social Media Club France and have directed several media projects, showcasing a passion for digital editing and video production.
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