Cassio Cappelossa

Cassio Cappelossa is a seasoned professional with extensive experience in brand management, quality strategy, and customer experience, particularly within the technology sector. Currently serving as a Qualitative Researcher/Moderator at Ipsos since January 2021, Cassio previously contributed significantly to Hewlett Packard Enterprise from January 2011 to July 2020 in various leadership roles, including Lead of Global Brand Identity and Merchandise, where Cassio spearheaded the creation and launch of the new brand identity post-separation from Hewlett-Packard Co. Additionally, prior positions included Global Brand Manager and Quality Strategy Leader, demonstrating a strong capability in brand activation and total customer experience strategies. Cassio’s career began as a Systems Analyst at Sisart and has included significant roles at Hewlett-Packard, focusing on marketing strategies, Lean Six Sigma programs, and operational excellence across Latin America. Cassio holds a Master's Degree in Business Administration from the University of Miami and additional qualifications in Photoshop from Palomar College.